Product strategy & roadmap
We define the problem, audience and MVP — and build a roadmap that leads from a first product to a platform.
Product Development
Product development from idea to launch.And beyond — until it scales.
We don't just write code. We're a full partner in building your digital product: strategy, an MVP in weeks, SaaS development and ongoing technical guidance — at the same standards we apply to our own products.
Product development is much more than software engineering. A great product solves a real problem, reaches the market fast, and holds up as it grows. At DevShift we guide product development end to end — from scoping and strategy, through an MVP that ships in weeks, to full SaaS development at scale. We do it with the same commitment we bring to RoadProtect and Formalingo, our own products.
Most software houses only build for clients. We also build and operate our own SaaS products — so we know first-hand what it means to keep a live product in the market. That makes us a different kind of technical partner for startups: an Israel-based team that picks a modular, flexible architecture, integrates AI and data services, and makes the right product calls — not just one that ships lines of code.
What we build
From first product to platform
MVP in weeks
A live first version and real market validation in weeks, not months — to learn fast and avoid waste.
Full SaaS development
Multi-tenant systems, subscriptions and billing, and a modular architecture that holds as your user base grows.
Custom software engineering
Software tailored exactly to the business need, with clean code and a flexible architecture that's easy to extend.
Data, BI & Big Data
Data services, integrations, analysis and visualization — so your product decides based on real information.
Built-in AI
Models and machine learning woven in wherever they create real value for the user and the business.
How it works
From idea to a product that grows
A clear process with defined milestones, so you always know where the product stands.
Strategy & scoping
We sharpen the problem and audience, define the MVP and build a technical roadmap.
Design & architecture
Precise UX and a modular architecture that will hold as the product grows.
Build & MVP launch
We build the first version, ship it and validate it against real users.
Growth & scaling
Optimization, new features and ongoing support as the product scales.
Why DevShift
The partner that builds its own products too.
We're not just another dev shop — we're a product house that develops, operates and scales its own SaaS.
- We build and run our own SaaS — RoadProtect and Formalingo
- A live MVP in the market in weeks, not months
- Modular architecture that holds at scale
- True partnership, including equity models with founders
Our products
Products we've built, shipped and grown.
Not a client portfolio — these are ours. It's how we know we can build yours.
Live
RoadProtect
SaaS platformA platform to manage and appeal parking & traffic fines — for businesses, fleets and municipalities. AI paired with legal experts, backed by a financial guarantee against penalties.
5K+
drivers served
24/7
support & automation
Live
Formalingo
AI form builderAn AI-powered platform for beautiful online forms, legally binding e-signatures and real-time analytics — with conditional logic, payment collection and 31 question types.
31+
question types
AI
in every form
Live
Sidra Deyoma
Free appAn app for daily Torah study, prayer and the day's times: a full Siddur in every nusach, the weekly portion, Tehillim and a Hebrew calendar. A non-profit gift to the community.
4
prayer nusachim
Free
no ads
FAQ
Product development questions
How much does product development cost?
Product development cost depends on MVP scope and complexity: a focused first product costs significantly less than a full SaaS platform. After a discovery call we'll send a detailed, transparent quote — and where it fits, a partnership model too.
How long does it take to build an MVP?
A focused MVP usually goes live within 4–8 weeks, so you can validate your assumptions against a real market fast. Full SaaS development with advanced features, subscriptions and integrations takes three to six months, depending on scope.
What technologies do you use for product development?
Whatever technology your product needs. We're not limited to a particular stack — for every product we choose the tools and architecture that fit it best, from cloud infrastructure to AI capabilities. That's exactly how we built RoadProtect and Formalingo, live SaaS products in the market.
Do you offer technical guidance for startups?
Yes. We act as a full technical partner for founders — from product strategy and architecture choices through development, launch and growth. Where it fits, we even come in as equity partners, because we believe in the product, not just bill for development hours.
What happens to the product after launch?
Launch is only the beginning. Most of our clients continue with us on an ongoing basis covering scaling, new features, performance and security. Because we operate our own SaaS, we know exactly what it takes to keep a product growing.
Have a product idea?
Tell us about it and we'll get back to you within one business day with an initial assessment.