AI Software House AI for business, wired into the work itself.AI agents that answer customers, update your systems and handle documents.

AI for business means putting language models and automation inside the processes you already run: answering leads on WhatsApp, booking appointments, reading invoices and logging call summaries to your CRM. DevShift is a software house that designs, builds and maintains these agents, and runs the same technology inside its own products, RoadProtect and Formalingo.

ChatGPT is good at drafting, summarizing and general questions. The gap opens when you want AI to work on your company's data, talk to customers on the channels they already use and update your systems without someone copying things across by hand. That is the difference between a tool people open now and then and AI for business that is part of the workflow.

An AI agent for business is software that receives a task, uses the tools it has been given, such as your CRM, calendar, accounting software or document store, and returns a result you can check. It does not replace your team. It takes the repetitive work, logs every action and hands any exception or sensitive decision to a person. Small businesses and large companies start the same way: one process, one clear success metric.

For businesses in Israel there are three layers worth planning from day one. WhatsApp, where many customers prefer to reach a business, and which has its own rules and pricing. Real Hebrew, including slang, typos and professional terms the agent has to understand and answer naturally. And privacy: Amendment 13 to the Israeli Privacy Protection Law took effect in August 2025, so you decide up front what personal data the agent sees, where it is stored and who can access it. Companies serving Europe add GDPR on top.

DevShift is a software house, not an agency reselling a subscription tool. We write the code, connect it to your systems and stay accountable for it in production. We run the same AI in our own products: fine analysis in RoadProtect and form building in Formalingo. The code and data stay yours, and we do not lock you into one model vendor: you can switch between GPT, Claude, Gemini or an open model based on quality, cost and privacy needs.

What we build

AI solutions for small businesses and large companies

AI agents & automation

Agents that complete a whole task: answering, classifying, updating systems and preparing decisions, with clear rules for when to stop and hand over to a person.

Business chatbots on WhatsApp and web

A chatbot that understands your customers, answers from your company's knowledge and works on the channels they already use, including WhatsApp Business.

LLM integration & RAG

GPT, Claude or another model connected to semantic search over your internal knowledge, so answers come from your documents rather than a guess.

Document processing

AI that reads contracts, invoices and forms, extracts what matters and turns it into structured data and actions, with human review where it is needed.

Questions about your business data

Managers ask in plain language and get answers from the CRM and data systems, without waiting for a report.

Model tuning & training

When a general model is not enough, we fine-tune or train a model on your data and test it against real examples from your business.

Common use cases

AI use cases for businesses in Israel

The best fit for an AI agent is a process with high volume, clear rules and a defined point where a person steps in. These are the most common ones.

Answering leads on WhatsApp

The agent replies within seconds, asks the qualifying questions your team would ask, logs the lead in your CRM and passes only relevant leads to a rep, together with a summary of the conversation.

Appointments and reminders

For clinics, studios and service providers: the agent offers open slots from the calendar, books, sends a reminder and handles cancellations. Unusual requests go to the front desk.

Invoice and document intake

Invoices and receipts that arrive by email or WhatsApp are read automatically: supplier, amount, VAT and the Israeli Tax Authority allocation number where one is required. A document missing a field goes to manual review before it reaches your bookkeeping.

Document intelligence

Call and conversation summaries

Sales and service calls and long message threads become a short summary with next steps, saved on the customer record. The next rep gets the full context without asking again.

Voice agents

Internal knowledge assistant

Employees ask in Hebrew or English and get answers from company procedures, proposals and documents, with a source reference and within each person's access. Useful for onboarding, support and sales.

Company knowledge

Contract review

The agent extracts clauses, dates and amounts from contracts and flags clauses that differ from your standard wording. The decision stays with the lawyer, who receives the material already organized.

Custom vs off-the-shelf

A custom AI agent vs a generic chatbot

A custom AI agent is built for your workflows and grows with them. A generic chatbot or an off-the-shelf tool like ChatGPT isn't. Here's how that looks in practice.

DevShiftGeneric chatbotChatGPT / off-the-shelf
Business fitTailored to your workflows, voice and brandA fixed template with shallow tuningGeneric, doesn't know your business
Hebrew & WhatsAppTested on real phrasing from your field and connected to WhatsApp BusinessBasic support, usually not tested on your dataGood Hebrew, but not connected to your channels
Integrations & dataConnected to your CRM, systems and internal dataLimited, pre-built integrationsRuns disconnected from your systems
Privacy & securityPermissions, encryption and control over what reaches the modelYour data sits with a third-party vendorHard to control what employees paste in
Code ownershipYou fully own the code and the solutionLocked into a platform and a monthly feeNo ownership, full vendor lock-in

How it works

How an AI project for your business runs

We start from one process and one metric, not from technology. That way you learn quickly whether it works.

  1. Discovery & mapping

    We pick one process, map how it works today and define what success means: response time, hours saved or leads handled.

  2. Prototype on real data

    We build a first version against real conversations, documents and data, anonymized where needed, and test in Hebrew whether the answers are accurate enough.

  3. Build, integrate, control

    We connect your systems, set permissions, log every action and define where a person approves. Edge cases are tested before a real customer meets the agent.

  4. Gradual launch & tuning

    We go live on part of the traffic first, measure against the agreed metric and expand only when the numbers justify it. After launch we keep monitoring and tuning.

Timelines & cost

What AI for business costs, and what drives the price

There is no single price for an AI agent. Most of the cost comes from scope, the number of systems to connect and how much human review is built in. These are the timelines we work to, and the components worth seeing in any quote.

What AI for business costs, and what drives the price
Time to launchWhat is usually includedWhat grows the scope
Focused chatbot or automationUsually 3-5 weeksOne channel, one process and one or two system connectionsMany scripts, several languages or extra channels
AI agent for a full processOne to three monthsSeveral systems, document processing, handoff rules and monitoringWrite actions in core systems and decisions with financial impact
Broad AI system or productScoped per projectSeveral processes, role-based access and an admin interfacePrivate deployment and stricter regulatory requirements

Running costs after launch

  • Model usage

    You pay for the amount of text the model processes (tokens). Cost depends on volume and model choice, and drops when simple tasks move to a smaller, cheaper model.

  • WhatsApp messages

    Meta charges per message. From October 1, 2026, service messages are charged too, after 1,000 free service messages per business phone number each month.

  • Hosting, monitoring & logs

    Servers, a database and a record of every conversation and action, so you can check what the agent did and why.

  • Maintenance & improvement

    Updating rules and scripts, moving to new model versions and running periodic quality checks in Hebrew.

An exact price is only possible after a discovery call, once it is clear which process we are building and against which systems. Ask for running costs to appear in the quote separately from setup, with an estimate based on your volume.

Full guide: how much an AI agent costs

Why DevShift

An AI software house, not an AI reseller.

We build our own AI products and deliver custom AI solutions, so we know what works in production and what only looks good in a slide deck.

  • Our own AI products in production: RoadProtect and Formalingo
  • The code, model instructions and data stay yours
  • Privacy, permissions and audit logs planned from day one
  • Focus on measurable business value, not hype

Our products

Products we've built, shipped and grown.

Not a client portfolio - these are ours, and some are ventures we co-own with the Badger Group. It's how we know we can build yours.

FAQ

AI for business questions

What is AI for business, and what does it actually include?

AI for business is the use of AI inside the workflows you already run, not a separate tool sitting on the side. In practice it covers four things: AI agents that run a whole process end to end, a business chatbot that answers customers on the channel they prefer, automation that classifies requests and updates systems, and document processing that pulls data out of contracts and invoices. The starting point is always your most painful process, not the technology.

What is the difference between an AI agent and a chatbot?

A chatbot answers questions. An AI agent also acts: it checks data in a system, books an appointment, updates the CRM or opens a ticket, and finishes the process. In practice there is a spectrum. Many projects start as a chatbot that answers from your company's knowledge and gain the ability to act step by step, once the answers have proven accurate.

How much does an AI agent for a business cost?

It depends on scope. A focused chatbot or automation costs much less than an agent connected to several systems that takes actions in them. Beyond setup there are running costs: model usage, WhatsApp messages, hosting and maintenance. Our AI agent cost guide collects market price ranges and the components to check in a quote. With us, you get a detailed quote after a short discovery call.

How long does it take to build an AI agent or chatbot?

A business chatbot or simple automation usually goes live within 3-5 weeks. More complex AI agents, with deep system integration and document processing, take one to three months, depending on scope and the data available.

Does an AI agent really understand Hebrew?

The leading language models read and write Hebrew well, but customers write with slang, typos, abbreviations and English words mixed in. So every agent is tested against real phrasing from your field before launch, and we define what it does when it is unsure: ask a clarifying question or hand over to a person.

Can an AI agent connect to our business WhatsApp?

Yes, through Meta's WhatsApp Business Platform, the official interface rather than the regular WhatsApp app. The agent answers inquiries, sends approved templates such as booking confirmations and reminders, and hands a conversation to a person when needed. Note that Meta charges per message, and from October 1, 2026 service messages are charged too, after 1,000 free service messages per business phone number each month.

What about privacy and Israel's Amendment 13?

Amendment 13 to the Israeli Privacy Protection Law took effect on August 14, 2025 and expanded both the duties of anyone holding personal data and the regulator's enforcement powers. In an AI project that means deciding up front what data the agent really needs, limiting permissions, logging access, choosing where data is stored and which model provider processes it, and sometimes running a model in a private environment. We build that into the architecture; the legal side is worth closing with your own counsel.

Can you embed AI into our existing system or product?

Yes, and it is most of what we do. We connect AI to your existing systems through clean APIs and integrations, the way we embedded AI into our own products, RoadProtect and Formalingo, without rebuilding them from scratch.

How does a small business start implementing AI?

Start with one defined process that eats the most time, not with a large AI program. AI for small businesses works best when you pick a single repetitive task, such as answering inquiries, booking appointments or qualifying leads, and build a focused solution that connects to the system you already use. Then measure the hours it actually saved, and only once it proves itself extend it to more processes.

Do you also build an AI assistant for running a business?

Yes, and we build it around the systems you already run rather than replacing them. The assistant connects to your CRM, finance system and calendar, answers questions from them in plain language, surfaces exceptions and stalled tasks, and takes actions on your behalf. When it needs a management interface of its own, we build that as a custom software product, and the code stays yours.

Who provides AI solutions for businesses in Israel, and how do you choose a vendor?

Three kinds of vendors operate in Israel: AI consultants who advise without building, agencies that resell off-the-shelf tools on a monthly subscription, and software houses that engineer custom AI solutions from the ground up. We are the third kind. When choosing, ask to see an AI system the vendor already runs in production, not a demo. Then confirm the code and data stay yours, that privacy questions get clear answers and that the integration with your systems is real.

Ready for AI that actually works?

Tell us about the process that hurts most, and we'll get back to you within one business day with a first assessment.