We build for you
From idea to launch. Strategy, design and product-grade engineering — with AI built in from the ground up, not bolted on at the end.
AI-native software house in Israel
We build premium products. For our clients — and for ourselves.
Custom web development, iOS/Android apps and tailored AI integrations for startups and growing companies. We also launch products of our own, so we know what it takes to turn an idea into something live.
Our products on screen — RoadProtect, Formalingo, SimsClaw and Guliel
12+
years building in Israel
40+
products shipped
100k+
active users across our products
Two tracks, one DNA
One product engine. Two ways to create value.
We're not just an agency and not only a product company — we're both. The same team that builds our own products builds yours.
We build for the market
We don't just dream up products — we ship them. Funding, building, launching and growing real SaaS products under our own brand.
- RoadProtect — live
- More products in the works
- Equity partnerships
Our products
Products we've built, shipped and grown.
Not a client portfolio — these are ours. It's how we know we can build yours.
Process
How it works
A clear engine that takes a fuzzy idea to a living product — no surprises.
Discovery
We get deep on the vision, the audience and the business goals.
Scope & strategy
We define the product, the priorities and a precise roadmap.
Product design
Product-grade UX/UI — beautiful, precise and measurable.
Engineering & AI
Clean, fast, scalable build with AI at the core.
Launch & grow
We ship, measure and improve — together, over time.
Brands & teams who chose us
DevShift brought strong technical leadership and precise execution. They handled complex challenges without blinking, and delivered a well-built solution with real strategic guidance.
Saar Litmanovich
CTO, Colors AI
FAQ
The answers that clear things up before we start.
Timeline, budget, company size and what happens after launch — the questions founders and product leaders ask before we meet.
TimelineHow long does it take to build a product or website?
It depends on scope. A focused marketing site can go live within 2–4 weeks, and a full SaaS product usually takes 2–4 months to a first version. After a discovery call we'll define a precise roadmap with clear milestones together.
Budget & transparencyHow much does it cost to build a product?
Every project is priced by scope, complexity and timeline. We work with full transparency — a detailed quote before we start, no surprises along the way. Tell us about your idea and we'll get back to you with an estimate within one business day.
A fit for my startup?Do you only work with large companies?
Not at all. We work with first-time founders, startups, small businesses, large organizations and public authorities. We've built products for transportation, fintech, healthcare, education and real estate — what matters to us is ambition, not size.
After launchWhat happens after launch?
We don't disappear. Most of our clients continue with us on an ongoing basis — maintenance, monitoring, improvements and new feature development. Launch is just the beginning of the journey together.
Technology approachWhat does "AI-native" mean?
It means artificial intelligence is part of the architecture from day one — not an add-on bolted on at the end. We integrate language models, automations and AI agents into the product's core, so it's smarter, faster and cheaper to operate over time.
What we doWhat does DevShift actually do?
We're an Israel-based, AI-native product and software house: custom software development — web, mobile apps and digital products — for ambitious clients, from strategy and design to launch. In parallel, we build and launch our own products, like RoadProtect and Formalingo. Same team, same standards.
Still have a question we haven't answered?
Send us your idea or question and we'll reply within one business day.
Let's talk
Have an idea? Let's talk about it.
No drawn-out intake process. Send a quick message or reach us directly on WhatsApp, by phone or by email — real people, clear answers, and a response within one business day.
The fastest way — reach us directly
Reply within one business dayNo-obligation intro callIsrael-based team, easy to talk to