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Our story

Nice to meet you.The people behind DevShift.

Four partners, one vision: to build digital products we're proud to put our name on - whether they're yours or ours.

Watch our film0:44

The Shift

The DevShift name in white and sky blue on a vivid blue field, under the line: AI-native software house in Israel.Play the film0:44

What happens in the film

The film has music and no speech. This is what it shows, scene by scene.

  1. 0:00 The prompt

    A cursor types a question on a dark screen: "have an idea?"

  2. 0:04 The name

    The DevShift name lands on vivid blue, with the lines "AI-native software house in Israel" and "We build premium products."

  3. 0:08 Two tracks

    Three statements in large type: "We build for you.", "We build for the market." and "One product engine. Two ways to create value."

  4. 0:14 The process

    A point of light travels through the five steps of our process: Discovery, Scope & strategy, Product design, Engineering & AI, and Launch & grow.

  5. 0:24 The work

    Sixteen screens of products we built pass on desktop and phone, among them RoadProtect, Formalingo, Yappit, SimsClaw and the Tanakh Atlas. They gather into a wall under the line "Products we've built, shipped and grown."

  6. 0:34 The numbers

    Three figures: 12+ years building in Israel, 40+ products shipped, and 100k+ active users across our products.

  7. 0:38 The clients

    Logos of brands and teams who chose us.

  8. 0:40 The logo

    The DevShift mark locks together, followed by the tagline "Shifting Development Forward" and the address devshift.biz.

Music: "Swish Swed" by Arulo, from Mixkit.

Great software isn't just code. It's a journey.

DevShift was born from a simple belief: from the first spark of an idea to a live product, every step of the way should be guided by expertise, clarity and innovation. We're an Israel-based AI software house - and we're not vendors, we're partners in custom software development.

With over a decade of software development in Israel, launching products and systems, we know how to turn a concept into something market-ready: anticipating challenges, reducing risk and accelerating the path to success. And because we build and operate our own products - RoadProtect and Formalingo - we know exactly what it means to live with the code you wrote, years after launch.

Your team, from day one.

We make the decisions with you, write the code and stay with the product after launch.

Leadership & partners

Four partners. One product engine.

Business, operations, technology and engineering - each brings a whole world, and together we build things that work.

Eran Bodokh

Eran Bodokh

CEO & Co-Founder

  • 10+ years of software engineering experience
  • 7+ years leading development teams at startups
  • CTO/VP R&D at multiple startups - led teams of up to 15 developers and shipped 5+ end-to-end AI products
Ore GoldGamer

Ore GoldGamer

COO & Partner

  • Leads operations, strategy, partnerships and growth
  • Co-founder of RoadProtect
  • Led sales and strategic partnerships at transportation-tech companies
Sapir Shemer

Sapir Shemer

CTO & Co-Founder

  • Systems engineer with deep expertise in high-performance computing and distributed architectures
  • Leads the architecture and AI core of every product we build
  • DevShift co-founder and author of open-source performance and infrastructure tools
Aviel P.

Aviel P.

VP R&D & Partner

  • Owns the engineering quality of every project - client and in-house
  • Deep experience leading dev teams and shipping production systems
  • Builds systems and infrastructure that hold up under real-world load
12+
years building
40+
products shipped
10
products of our own, live
AI
in every solution

Want to build something with us?

Tell us about your idea and we'll get back to you within one business day.

Let's talk