# DevShift > DevShift is an Israel-based, AI-native software house: custom software development, web development, mobile apps, AI solutions and product development for ambitious clients — alongside products it builds and operates itself (the RoadProtect, Formalingo and SimsClaw SaaS platforms, the free Sidra Deyoma Jewish daily-study app, and the Recopy macOS clipboard manager). Tagline: "Shifting Development Forward". The site is bilingual. Hebrew (primary) lives at https://www.devshift.biz and English at https://www.devshift.biz/en — every English URL below has a Hebrew equivalent without the /en prefix. Key facts: - Founded and operated by 3 partners (see Company below) - Based in Israel; serves clients in Israel, the US and Europe - Builds and runs its own products: the RoadProtect (since 2014), Formalingo and SimsClaw SaaS platforms, Sidra Deyoma (a free, non-profit Jewish daily-study app) and Recopy (a macOS clipboard manager) - AI is part of the core architecture of every project, not an add-on - Contact: info@devshift.biz · +972-52-357-8977 · WhatsApp: https://wa.me/972523578977 - LinkedIn: https://www.linkedin.com/company/devshift · GitHub: https://github.com/DevShiftTeam ## Services - [Web Development Services](https://www.devshift.biz/en/services/web-development): Product-grade web development: modern design, top performance, SEO and built-in AI. From scoping to launch — by DevShift, an Israel-based software house. - [Mobile App Development for iOS & Android](https://www.devshift.biz/en/services/mobile-app-development): Mobile app development for iOS and Android: native and hybrid apps, built-in AI and store publishing — by DevShift, an Israel-based software house. - [AI for Business | AI Agents & AI Software House](https://www.devshift.biz/en/services/ai): AI software house building AI for business: custom AI agents for business, chatbots and custom AI solutions that integrate with your systems — by DevShift. - [Product Development Company](https://www.devshift.biz/en/services/product-development): A product development company taking products from 0 to 1: an MVP in weeks, custom SaaS development and founder partnership, by a team that builds its own. ## Products - [RoadProtect](https://www.devshift.biz/en/products/roadprotect): Smart parking & traffic-fine management and appeals platform for businesses, fleets and municipalities — AI flags appealable fines, legal experts handle them end to end. Operating in Israel since 2014. - [Formalingo](https://www.devshift.biz/en/products/formalingo): AI-powered form builder with e-signatures — build smart forms from a prompt, collect submissions and signatures. Free tier available at https://www.formalingo.com. - [Sidra Deyoma](https://www.devshift.biz/en/products/sidra-deyoma): A free, non-profit daily Torah-study & Siddur app by DevShift — full Siddur in every nusach (Ashkenaz, Sefard, Edot HaMizrach, Chabad), the weekly Torah portion, Tehillim, Hebrew calendar and zmanim, with reminders and offline support. On iOS (App Store) and Android (Google Play). - [Recopy](https://www.devshift.biz/en/products/recopy): A clipboard history manager for macOS — keeps everything you copy (text, images, links, files, code, colors) instantly searchable, summoned with a global hotkey (⌥V). 100% on-device, encrypted and private; free version available, with Pro as a one-time $4.99 upgrade. On the Mac App Store. - [SimsClaw](https://www.devshift.biz/en/products/simsclaw): An AI marketing execution team for SaaS companies — four agents analyze GA4 and Search Console, rank revenue opportunities, and execute approved WordPress and GTM changes with diffs and rollback. ## Company - [About / Meet the Founders](https://www.devshift.biz/en/about): Who is behind DevShift and how the company works. - Eran Bodokh — CEO & Co-Founder (LinkedIn: https://www.linkedin.com/in/bodokh/) - Sapir Shemer — CTO & Co-Founder (LinkedIn: https://www.linkedin.com/in/sapir-shemer/) - Aviel Poliak — VP R&D & Partner (LinkedIn: https://www.linkedin.com/in/aviel-poliak/) ## Insights (blog) - [Grok 4.6 Is Cheap in Benchmarks - But Cost More in Our Test](https://www.devshift.biz/en/insights/grok-4-6-price-performance-grok-bot): Grok 4.6 looks cheap in benchmarks but cost more than SOL in our long agent test. The data, cache economics, Grok Bot, and Cursor deal. - [Claude Fable 5 vs GPT-5.6 Sol: Our Coding Verdict](https://www.devshift.biz/en/insights/claude-fable-5-vs-gpt-5-6-sol): Claude Fable 5 vs GPT-5.6 Sol for coding: benchmarks favor Sol, but our real-world tests still put Claude Code ahead in orchestration. - [How Much Does It Cost to Build a SaaS Product in 2026?](https://www.devshift.biz/en/insights/how-much-does-saas-development-cost): How much does it cost to build a SaaS product in 2026? Real price ranges, from a NIS 15,000 MVP to a full platform, and what truly drives the cost. - [How Much Does an AI Agent Cost for Business in 2026?](https://www.devshift.biz/en/insights/how-much-does-an-ai-agent-cost): AI agent cost compared for 2026: subscription bots vs engineered agents, a three-tier price guide, how to calculate ROI, and where businesses overpay. - [Offshore Developers vs a Local Boutique Software House: Cost vs Risk](https://www.devshift.biz/en/insights/offshore-vs-boutique-development): Offshore developers look cheap on paper, but the real cost hides rework, timezone gaps and IP risk. An honest compare with a local boutique software house. - [AI Agents for Business: What They Can Actually Do in 2026](https://www.devshift.biz/en/insights/ai-agents-for-business): What AI agents can really do for your business today: real use cases from customer service to operations, what they cost, and what still does not work. - [How Much Does App Development Cost in Israel in 2026?](https://www.devshift.biz/en/insights/how-much-does-app-development-cost): Real 2026 app development price ranges, what actually drives cost, and how AI-based development can cut the price by up to 80%. - [Specialized AI Firm or In-House AI Engineer? A Business Guide](https://www.devshift.biz/en/insights/the-case-for-specialized-ai-firms): An AI firm with deep implementation experience or an in-house engineer? Compare cost, time to market, cross-industry experience, and risk. ## Optional - [Insights index](https://www.devshift.biz/en/insights): All articles on AI, product and engineering. - [Privacy Policy](https://www.devshift.biz/en/privacy-policy) - [Terms of Use](https://www.devshift.biz/en/terms-of-use) - [Accessibility Statement](https://www.devshift.biz/en/accessibility): The site meets Israeli Standard 5568 level AA.